OPINION
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Neuromarketing: improving your marketing strategies
While conventional marketing practices relies mostly on self-reported data, such as survey and interviews, neuromarketing...
Non-gaming Potential in Macau: Unleashing Concert Economy
The city's emerging concert economy has the potential to turn it into the best destination...
Change of inventory system in fashion retail industry
In Macau, small and medium-sized enterprises (SMEs) can be determined by having no more than...
Mental Health, Generation Z and the Workplace
Mental health is a hotter topic now than it ever was before the Covid-19 pandemic....
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